Cipton Illumintated Sporting Goods
Design and development of brand identity and packaging line creation for Cipton Sporting Goods. I was responsible for creating a cohesive line of packaging, which included photo retouching and lifestyle imagery. The products are currently being sold at Dick’s Sporting Goods and online.
Cipton Brand Identity
The Cipton brand began here. The idea was to create a new sporting goods product line with a bold and sporty identity that stood out from the others. A simple, bold design with an easily identifiable swoosh for action.
Illuminite Logo
What make Cipton stand out from other sporting goods on the market is it’s unique interior LED lights that lets the athlete play day or night. The Illuminite logo gave their basketballs the instant recognition and identity to stand out.
